Ruggedly handsome, well equipped (in all senses apparently); buxom women are drawn immediately to his charisma; and he can fight (see above) underwater without head gear and still look handsome.
He is also licensed to kill, travel at will to exotic locations, boink whomever he pleases, eat and drink as he sees fit and, er...save the world in the meantime.
Then he has all those wonderful toys. Cars that spray oil slicks, dive underwater as subs, have submachine guns or just turn invisible.
Watches that explode, deflect bullets, track bad-guys and still tell time. Jet-packs, Little Nellie, high-powered scuba gear, boats with missiles, etc...surely this is also the appeal.
Nope.
It helps...they all enhance the persona, the Bond Ethos. But that isn't it. It's deeper if you can believe that anything is deep in a Bond film besides regular penetration of women or the bad guys secret lair.
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Next Bond:The Unalienated Man.
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